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1.24 M Proof Points: Why Chicago’s Black Beauty Shoppers Matter

If you think the next big beauty shift is coming from a glossy coastal boardroom, think again. It’s actually bubbling up in Chicago, where curl-crowned commuters and skincare obsessives are rewriting every rule of the game—and The Black Beauty Club just crunched the numbers to explain how.

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Is Sunscreen Finally Having Its Moment?

For years, “dark skin doesn’t burn” echoed through barbershops and family cookouts, so why bother with sunscreen? But the dusty days of one-note lotion are over. From oil-serum “Sun Drops” to iridescent glitter sticks, brands have unleashed a full-on sun-care revolution.

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A Beauty Industry Playbook That Works for All

Let’s be real: the beauty industry was never designed to serve the full spectrum of consumers. It was built around one standard, one definition of luxury, one idea of who gets to be aspirational. Everyone else? An afterthought.

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Kayleigh Hope Denner Kayleigh Hope Denner

Beauty Enthusiasts & Empowerment in 2025

Vol. 1 jumpstarts the new year with exclusive conversations featuring some of our favorite beauty enthusiasts. Dive into their unique journeys, explore the ever-evolving beauty landscape through their eyes, and get a sneak peek at the exciting ventures they have planned for the year ahead.

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